Unlocking Success: Mastering SEO Strategies to Dominate Google’s Video Carousels in Miami
Video content has become an integral part of online marketing strategies, and Miami content creators are no exception. With the rise of video consumption, it is crucial for businesses and individuals in Miami to optimize their video content for search engines, particularly Google’s video carousels. These carousels are a prominent feature in Google search results, displaying a horizontal row of videos related to a user’s search query. To help Miami content creators make the most of this valuable real estate, this article will provide essential SEO tips for optimizing video content and increasing visibility in Google’s video carousels.
From understanding the importance of video SEO to implementing best practices, this article will cover a range of strategies to help Miami content creators optimize their video content. Topics will include keyword research and optimization, creating engaging and high-quality videos, using structured data markup, and leveraging YouTube’s SEO features. Additionally, the article will explore the significance of video thumbnails, video titles, and descriptions, as well as the importance of promoting video content through social media and other channels. By following these SEO tips, Miami content creators can enhance their chances of appearing in Google’s video carousels and reaching a wider audience.
Key Takeaways:
1. Understand the importance of video carousels in Google search results: Video carousels are a prominent feature in Google’s search results, especially for Miami content creators. Optimizing your videos for these carousels can significantly increase your visibility and reach.
2. Focus on creating high-quality video content: Google prioritizes videos that are informative, engaging, and relevant to users’ search queries. Invest in producing videos that provide value to your audience and align with popular topics in the Miami area.
3. Optimize your video titles, descriptions, and tags: Pay attention to the text elements surrounding your videos. Craft compelling titles, write detailed and keyword-rich descriptions, and use relevant tags to improve your video’s chances of appearing in the carousel.
4. Utilize schema markup for videos: Adding schema markup to your video content helps Google understand and index it better. Use the appropriate schema markup for videos, such as VideoObject, to enhance your chances of being featured in the video carousels.
5. Promote your videos across multiple platforms: While optimizing your videos for Google’s video carousels is crucial, it’s also essential to promote your content on other platforms. Share your videos on social media, embed them on your website, and collaborate with other content creators to increase your video’s visibility and reach.
Insight 1: Video Carousels are Changing the Game for Miami Content Creators
Google’s video carousels have revolutionized the way content creators in Miami approach search engine optimization (SEO) for video content. With these carousels, Google now prominently displays video results at the top of search engine results pages (SERPs), making it crucial for Miami content creators to optimize their videos to appear in these highly visible positions.
Traditionally, Miami content creators focused on optimizing their videos for YouTube, the largest video-sharing platform. However, with the of video carousels, Google has provided an opportunity for content creators to gain more visibility directly on the search engine results page, bypassing the need for users to click through to YouTube or other video platforms.
This shift has significant implications for Miami content creators, as it allows them to reach a broader audience and potentially drive more traffic to their websites or channels. By optimizing their videos for Google’s video carousels, Miami content creators can leverage this new feature to enhance their online presence and increase their chances of attracting viewers and potential customers.
Insight 2: Key SEO Tips for Miami Content Creators to Optimize for Video Carousels
Optimizing video content for Google’s video carousels requires a strategic approach. Miami content creators can follow these SEO tips to increase their chances of appearing in the coveted carousel positions:
1. Create High-Quality Video Content:Google prioritizes high-quality content, so Miami content creators should focus on producing videos that are informative, engaging, and well-produced. Investing in professional equipment and editing software can help elevate the overall quality of their videos.
2. Optimize Video Titles and Descriptions:Miami content creators should ensure their video titles and descriptions are concise, descriptive, and contain relevant keywords. By including relevant keywords in these elements, content creators can increase the likelihood of their videos appearing in Google’s video carousels.
3. Add Video Schema Markup:Implementing video schema markup on their websites can provide additional context to Google’s search algorithms, helping them understand the content and relevance of Miami content creators’ videos. This markup can increase the chances of videos being featured in the video carousels.
4. Improve Video Loading Speed:Google prioritizes fast-loading websites and videos. Miami content creators should optimize their videos to load quickly, ensuring a seamless user experience. Compressing videos, optimizing code, and leveraging content delivery networks (CDNs) can help improve loading times.
5. Encourage User Engagement:User engagement signals, such as likes, comments, and shares, play a role in determining video visibility on Google’s video carousels. Miami content creators should actively encourage viewers to engage with their videos by asking questions, prompting discussions, and responding to comments.
6. Promote Videos Across Multiple Channels:Miami content creators should leverage their existing online presence to promote their videos. Sharing videos on social media platforms, embedding them in blog posts, and collaborating with other content creators can increase exposure and improve the chances of appearing in Google’s video carousels.
Insight 3: The Impact of Optimizing for Google’s Video Carousels on Miami’s Content Creation Industry
The of Google’s video carousels has had a profound impact on Miami’s content creation industry, reshaping the way content creators approach video SEO and online visibility. Here are some key impacts:
1. Increased Competition:With video carousels offering prime real estate on Google’s SERPs, the competition among Miami content creators has intensified. To stand out in the crowded carousel, content creators must invest in high-quality production, optimize their videos effectively, and actively engage with their audience to secure a spot in the top positions.
2. Diversification of Traffic Sources:Miami content creators who previously relied heavily on YouTube for video traffic are now diversifying their traffic sources. By appearing directly in Google’s video carousels, content creators can attract viewers who may not have otherwise discovered their videos on YouTube or other platforms. This diversification helps content creators reduce their dependency on a single platform and expand their reach to a wider audience.
3. Enhanced Brand Visibility:Optimizing for Google’s video carousels can significantly enhance the visibility of Miami content creators’ brands. By appearing at the top of search results, content creators can establish themselves as authoritative sources in their respective niches, attracting more viewers, subscribers, and potential business opportunities.
4. Improved Website Traffic:Miami content creators who optimize their videos for video carousels can drive more traffic to their websites. When viewers click on a video in the carousel, they are directed to the content creator’s website instead of a video-sharing platform. This increased website traffic presents an opportunity for Miami content creators to promote additional content, products, or services, ultimately leading to potential conversions and business growth.
5. Evolving SEO Strategies:The of video carousels has forced Miami content creators to adapt their SEO strategies. They now need to consider not only traditional video optimization techniques but also the specific requirements for appearing in Google’s video carousels. This evolution in SEO strategies ensures that Miami content creators stay up-to-date with the latest trends and maximize their visibility in search results.
Google’s video carousels have transformed the SEO landscape for Miami content creators. These carousels offer a unique opportunity to appear prominently on Google’s SERPs, driving increased visibility, brand recognition, and website traffic. By implementing the recommended SEO tips and adapting to the changing industry dynamics, Miami content creators can optimize their videos for Google’s video carousels and stay ahead in the competitive world of online content creation.
Understanding Google’s Video Carousels
Google’s video carousels are a prominent feature in search engine result pages (SERPs), displaying a horizontal scrollable list of videos related to a search query. These carousels are designed to enhance the user experience by providing quick access to video content directly on the search results page.
For Miami content creators, optimizing their videos for Google’s video carousels can significantly improve their visibility and increase organic traffic. To achieve this, it is essential to understand the factors that influence the selection and ranking of videos in these carousels.
One crucial factor is relevance. Google’s algorithm analyzes various signals to determine the relevance of a video to a specific search query. These signals include video titles, descriptions, tags, and user engagement metrics such as views, likes, and comments.
Another important factor is video quality. Google aims to deliver high-quality and engaging content to its users, so videos with excellent production value, clear audio, and compelling visuals are more likely to be featured in the carousels.
Furthermore, Google considers the authority and trustworthiness of the video’s source. Videos from reputable and well-established channels or websites are given more weight in the selection process.
Optimizing Video Metadata
Optimizing video metadata is crucial for improving your chances of appearing in Google’s video carousels. Metadata includes the video title, description, and tags, which provide important context and information about your video to both users and search engines.
When crafting your video title, it is essential to use relevant keywords that accurately describe the content of your video. Including location-specific keywords can be particularly beneficial for Miami content creators, as it helps target a local audience.
The video description should provide a concise summary of the video’s content, incorporating relevant keywords and key phrases. It is also recommended to include timestamps in the description to enable users to jump to specific sections of the video.
Tags play a crucial role in helping Google understand the topic and relevance of your video. Use a mix of broad and specific tags that accurately reflect the content of your video. For Miami content creators, including location-based tags can further enhance the video’s visibility in local searches.
Creating Engaging Video Thumbnails
Video thumbnails are the first visual impression users get of your video, and they play a significant role in attracting clicks and engagement. When optimizing for Google’s video carousels, it is crucial to create compelling and visually appealing thumbnails that accurately represent your video’s content.
Avoid using misleading or clickbait thumbnails, as this can lead to a negative user experience and may harm your video’s visibility in the carousels. Instead, choose thumbnails that highlight the most interesting or visually appealing aspects of your video.
For Miami content creators, incorporating local elements or landmarks in the thumbnail can help attract the attention of users searching for location-specific content.
Encouraging User Engagement
User engagement is a key metric that Google considers when selecting videos for its carousels. Videos with high engagement rates, such as likes, comments, and shares, are more likely to be featured prominently.
To encourage user engagement, Miami content creators should focus on creating valuable and engaging video content. This can include informative tutorials, entertaining vlogs, or thought-provoking discussions.
Additionally, actively engaging with your audience by responding to comments and encouraging them to like, share, and subscribe can further boost user engagement and increase the visibility of your videos in Google’s video carousels.
Optimizing Video Length and Format
Video length and format can also impact your chances of appearing in Google’s video carousels. While there is no strict rule, shorter videos tend to perform better, as they are more likely to capture and retain viewers’ attention.
However, it is important to strike a balance between video length and providing comprehensive and valuable content. If your topic requires a longer video, ensure that it remains engaging throughout and provides clear value to the viewer.
Regarding format, Google supports various video formats, including YouTube, Vimeo, and self-hosted videos. However, YouTube videos often have an advantage due to Google’s ownership of the platform. Therefore, consider leveraging YouTube as a hosting platform for your videos to increase your chances of appearing in the carousels.
Promoting Video Embeds and Backlinks
Embedding your videos on relevant websites and acquiring backlinks from authoritative sources can significantly improve your video’s visibility and ranking in Google’s video carousels.
Reach out to local Miami websites, blogs, or influencers who may be interested in featuring your video on their platforms. This not only increases the exposure of your video but also generates valuable backlinks that signal to Google the relevance and authority of your content.
Furthermore, consider embedding your videos within your own website or blog posts. This can help drive traffic to your videos and increase user engagement, both of which are positive signals for Google’s video carousel selection process.
Monitoring Performance and Making Iterative Improvements
Optimizing for Google’s video carousels is an ongoing process. It is crucial to monitor the performance of your videos regularly and make iterative improvements based on the data and feedback you receive.
Pay attention to metrics such as views, watch time, click-through rates, and user engagement. Identify patterns and trends that indicate what types of videos perform well in the carousels and adjust your content strategy accordingly.
Experiment with different video formats, topics, and optimization techniques to find the most effective approach for your Miami content. Stay up-to-date with SEO trends and algorithm changes to ensure your videos remain optimized for Google’s video carousels.
Understanding Google’s Video Carousels
Google’s video carousels are a feature that displays a horizontal row of videos at the top of the search results page. This carousel is designed to provide users with quick access to relevant video content related to their search query. Optimizing for Google’s video carousels can help Miami content creators increase their visibility and drive more traffic to their videos.
1. Video Schema Markup
One crucial aspect of optimizing for Google’s video carousels is implementing video schema markup on your website. Schema markup is a code that provides search engines with additional information about your content. By including video schema markup, you can enhance the way your videos appear in search results, increasing the chances of being featured in the video carousel.
To implement video schema markup, you need to add structured data to the HTML code of your webpages. This structured data should include details such as the video’s title, description, duration, thumbnail URL, and embed URL. By providing this information, you enable Google to understand the context and relevance of your video content, making it more likely to be included in the video carousel.
2. High-Quality Video Content
Creating high-quality video content is essential for optimizing for Google’s video carousels. Google prioritizes videos that provide value to users, so focusing on producing engaging, informative, and well-produced videos can significantly increase your chances of being featured in the carousel.
When creating video content, consider the relevance to your target audience and the search queries they are likely to use. By aligning your video content with popular search terms in your niche, you increase the likelihood of appearing in the video carousel for those specific queries.
3. Video Optimization for Keywords
Keyword optimization is an important aspect of optimizing for Google’s video carousels. Conduct thorough keyword research to identify the most relevant and high-traffic keywords for your video content. Incorporate these keywords naturally into your video titles, descriptions, and tags.
When optimizing your video titles, aim to include the target keyword while keeping them concise and attention-grabbing. The video description should provide a comprehensive overview of the video’s content, including relevant keywords in a natural and informative way. Additionally, use relevant tags that accurately describe the video’s topic to help Google understand its content and context.
4. Video Engagement Metrics
Google considers user engagement metrics when determining which videos to include in the video carousel. Metrics such as watch time, likes, comments, and shares play a significant role in determining the relevance and quality of a video.
To optimize for video engagement metrics, encourage viewers to interact with your videos. Prompt them to like, comment, and share the video, as well as subscribe to your channel. Engage with your audience by responding to comments and fostering a sense of community around your video content.
5. Mobile-Friendly Video Experience
Given the increasing use of mobile devices for video consumption, ensuring a mobile-friendly video experience is crucial for optimizing for Google’s video carousels. Google prioritizes mobile-friendly websites and videos, so it’s essential to optimize your videos for mobile viewing.
Optimize your videos for mobile by using responsive design techniques that adapt to different screen sizes. Ensure your videos load quickly and smoothly on mobile devices, as slow-loading videos can negatively impact user experience and engagement.
6. Video Hosting and XML Sitemaps
Choosing the right video hosting platform and submitting an XML sitemap can also enhance your chances of appearing in Google’s video carousels. Consider hosting your videos on platforms like YouTube or Vimeo, as they are favored by Google and have built-in features for video optimization.
Additionally, create an XML sitemap that includes all your video URLs and submit it to Google Search Console. This helps Google discover and index your videos, increasing their visibility in search results and the likelihood of being featured in the video carousel.
7. Promote Your Videos
Promoting your videos through various channels can help increase their visibility and improve your chances of being featured in Google’s video carousels. Share your videos on social media platforms, embed them in relevant blog posts, and collaborate with other content creators in your niche to expand your reach.
By promoting your videos and driving traffic to them, you increase the likelihood of engagement metrics that Google considers when selecting videos for the video carousel.
Optimizing for Google’s video carousels requires a strategic approach that encompasses various elements such as video schema markup, high-quality content, keyword optimization, engagement metrics, mobile-friendliness, video hosting, XML sitemaps, and promotion. By implementing these SEO tips, Miami content creators can improve their chances of appearing in Google’s video carousels, driving more traffic and increasing their online visibility.
The Rise of Video Content
Over the past decade, the internet has experienced a significant shift in the way people consume content. With the rise of smartphones and faster internet connections, video content has become increasingly popular. People are now more inclined to watch videos instead of reading lengthy articles or blog posts.
This change in user behavior has not gone unnoticed by content creators and marketers. They have realized the potential of video content in capturing the attention of online audiences and conveying their messages in a more engaging and memorable way.
Google’s Video Carousels
As video content gained traction, search engines like Google recognized the need to optimize their search results to accommodate this shift. In 2015, Google introduced video carousels, a feature that displays a horizontal row of videos at the top of search results for relevant queries.
The video carousels provide users with a quick preview of the video content available and allow them to watch the videos directly from the search results page. This feature has significantly improved the visibility and click-through rates for video content creators.
SEO Tips for Miami Content Creators
With the increasing importance of video content and Google’s video carousels, content creators in Miami, like in any other location, have had to adapt their SEO strategies to maximize their visibility and reach. Here are some SEO tips specifically tailored for Miami content creators:
1. Localize Your Video Content
Miami is a vibrant city with a unique culture and diverse population. To resonate with the local audience, it is crucial for content creators to produce videos that reflect the Miami experience. Incorporating local landmarks, events, and personalities can help make the content more relatable and appealing to the Miami audience.
2. Optimize Video Titles and Descriptions
When optimizing video content for Google’s video carousels, content creators should pay close attention to the titles and descriptions. Including relevant keywords and phrases specific to Miami can improve the chances of the video appearing in local search results. Additionally, crafting compelling and concise titles and descriptions can entice users to click on the video.
3. Leverage Local Influencers
Miami is home to many influential individuals and content creators. Collaborating with local influencers can help content creators expand their reach and tap into their established audience. By featuring Miami influencers in their videos or partnering with them for promotional activities, content creators can gain credibility and attract a wider local audience.
4. Promote on Local Platforms
Miami has its own set of popular platforms and communities where locals gather online. Content creators should actively promote their videos on these platforms to increase visibility among the Miami audience. Engaging with local communities, sharing relevant content, and participating in discussions can help content creators build a strong presence in the Miami online ecosystem.
The Current State of Video SEO in Miami
Today, video content has become an integral part of online marketing strategies in Miami. Content creators are continuously adapting their SEO techniques to stay ahead in the highly competitive digital landscape. With the evolution of Google’s video carousels and the increasing popularity of video content, Miami content creators have realized the importance of optimizing their videos to maximize visibility and engagement.
By localizing their content, optimizing titles and descriptions, leveraging local influencers, and promoting on Miami-specific platforms, content creators in Miami can effectively optimize their videos for Google’s video carousels and reach their target audience more effectively.
FAQs
1. What are Google’s video carousels?
Google’s video carousels are a feature that appears in search results, displaying a horizontal row of videos related to a specific search query. These carousels are designed to provide users with easy access to video content directly from the search engine results page.
2. How can Miami content creators optimize their videos for Google’s video carousels?
Miami content creators can optimize their videos for Google’s video carousels by following these SEO tips:
- Create high-quality and engaging video content.
- Include relevant keywords in the video title, description, and tags.
- Transcribe the video content to provide text for search engines to index.
- Add schema markup to provide additional information about the video to search engines.
- Promote the video through social media and other channels to increase views and engagement.
3. Is it necessary to have a YouTube channel to appear in Google’s video carousels?
No, it is not necessary to have a YouTube channel to appear in Google’s video carousels. While YouTube is a popular platform for video content, Google’s video carousels can also feature videos hosted on other platforms, such as Vimeo or Dailymotion. The key is to optimize the video content and provide relevant information to search engines.
4. Can Miami content creators optimize their existing videos for Google’s video carousels?
Yes, Miami content creators can optimize their existing videos for Google’s video carousels. By following the SEO tips mentioned earlier, content creators can update the video title, description, and tags, as well as add schema markup and transcriptions to improve the video’s visibility in search results.
5. How long does it take for a video to appear in Google’s video carousels?
The time it takes for a video to appear in Google’s video carousels can vary. It depends on factors such as the video’s relevance to the search query, the video’s popularity, and how well it is optimized for search engines. Generally, it may take some time for Google to index and display the video in the carousels.
6. Can Miami content creators influence the order of their videos in Google’s video carousels?
Unfortunately, Miami content creators cannot directly influence the order of their videos in Google’s video carousels. The order is determined by Google’s algorithms, which consider various factors such as relevance, engagement, and popularity. However, by optimizing their videos and increasing their visibility, content creators can increase the chances of their videos appearing in the carousels.
7. Are there any specific video formats or resolutions preferred by Google’s video carousels?
Google’s video carousels support a variety of video formats and resolutions. However, it is recommended to use popular and widely supported formats such as MP4 and WebM. As for resolutions, it is best to provide high-quality videos that are compatible with different devices and screen sizes.
8. Can Miami content creators track the performance of their videos in Google’s video carousels?
Yes, Miami content creators can track the performance of their videos in Google’s video carousels through various analytics tools. Platforms like YouTube and Vimeo provide insights into video views, engagement, and traffic sources. Additionally, Google Search Console can provide data on how the video is performing in search results.
9. What are some additional SEO tips for Miami content creators to improve their video visibility?
Along with optimizing for Google’s video carousels, Miami content creators can implement the following SEO tips to improve their video visibility:
- Create compelling thumbnails that entice users to click on the video.
- Embed videos on relevant web pages to increase visibility and engagement.
- Optimize the webpage hosting the video with relevant keywords and metadata.
- Promote the video through guest blogging, collaborations, and influencer partnerships.
- Encourage viewers to share and comment on the video, as user engagement is a positive ranking signal.
10. Are there any specific guidelines or policies that Miami content creators should be aware of?
Yes, Miami content creators should adhere to Google’s guidelines and policies when optimizing their videos for Google’s video carousels. These guidelines include avoiding misleading metadata, not engaging in spammy practices, and ensuring that the video content complies with copyright laws. Violating these guidelines can result in penalties and a decrease in visibility in search results.
Common Misconceptions about
Misconception 1: Video carousels are only for big brands or popular creators
One common misconception among Miami content creators is that video carousels on Google search results pages are reserved for big brands or popular creators with a large following. However, this is not entirely true. While it is true that big brands and popular creators often dominate the video carousels, smaller creators and local businesses can also optimize their content to appear in these carousels.
Google’s algorithm for video carousels takes into account various factors such as relevance, quality, and user engagement. It is not solely based on the popularity or size of the creator. By following proper SEO practices and creating high-quality, engaging video content, Miami content creators can increase their chances of appearing in the video carousels.
Misconception 2: Only YouTube videos can appear in video carousels
Another misconception is that only YouTube videos can appear in Google’s video carousels. While it is true that YouTube is a popular video hosting platform and many videos in the carousels are from YouTube, it is not the only platform that Google considers.
Google’s video carousel algorithm looks at various video hosting platforms, including Vimeo, Dailymotion, and even self-hosted videos on websites. As long as the video is properly optimized, follows SEO best practices, and meets Google’s guidelines, it has a chance to appear in the video carousels.
Misconception 3: Optimizing for video carousels is complicated and time-consuming
Some Miami content creators may believe that optimizing their videos for Google’s video carousels is a complicated and time-consuming process. While it does require some effort and attention to detail, it is not as daunting as it may seem.
Firstly, it is essential to create high-quality video content that is relevant to the target audience. This includes using descriptive titles, accurate metadata, and engaging thumbnails. Additionally, optimizing the video’s landing page with relevant keywords and providing a transcript or closed captions can further enhance its chances of appearing in the video carousels.
Furthermore, promoting the video through various channels, such as social media and email newsletters, can help increase its visibility and engagement. By following these SEO tips and consistently producing valuable video content, Miami content creators can optimize for video carousels without it being overly complicated or time-consuming.
Concept 1: Video Carousels
Video carousels are a feature on Google’s search engine results page (SERP) that display a horizontal row of videos related to a specific search query. These carousels are designed to provide users with quick access to relevant video content without having to click through multiple search results.
For example, if you search for “funny cat videos,” Google may display a video carousel at the top of the SERP, showing a selection of funny cat videos from various sources. By clicking on one of the videos in the carousel, users can watch the video directly on the search results page.
Concept 2: Search Engine Optimization (SEO)
Search Engine Optimization, commonly known as SEO, is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages. The goal of SEO is to make your content more easily discoverable by search engines like Google, which can lead to increased organic (non-paid) traffic to your website.
When it comes to video carousels, SEO involves optimizing your video content so that it has a higher chance of being included in the carousel and appearing prominently in search results. This can be done by using relevant keywords in your video titles, descriptions, and tags, as well as creating high-quality and engaging videos that are likely to be clicked on by users.
Concept 3: Miami Content Creators
Miami content creators refer to individuals or businesses in Miami who produce and publish online content, such as videos, articles, blog posts, or social media posts. These content creators play a crucial role in optimizing their content for Google’s video carousels to increase their visibility and reach a wider audience.
For Miami content creators, it is important to consider local SEO factors when optimizing for video carousels. This means incorporating Miami-specific keywords, locations, or events in your video titles, descriptions, and tags. By doing so, you can target a local audience and increase the chances of your videos appearing in the video carousels for Miami-related searches.
Conclusion
Optimizing for Google’s video carousels is crucial for Miami content creators looking to maximize their online visibility and reach. By following these SEO tips, Miami content creators can increase their chances of appearing in the video carousels and attracting more organic traffic to their websites.
Firstly, it is essential to focus on creating high-quality video content that is relevant and engaging to the target audience. By understanding the preferences and interests of Miami users, content creators can tailor their videos to meet their needs and increase the likelihood of being featured in the video carousels.
Secondly, optimizing video metadata, including titles, descriptions, and tags, is crucial for improving visibility in search results. By incorporating relevant keywords and providing accurate and concise descriptions, Miami content creators can increase the chances of their videos being selected for the video carousels.
Lastly, promoting videos through social media channels and embedding them on relevant websites can also enhance visibility and increase the likelihood of being featured in the video carousels. By leveraging the power of social sharing and backlinks, Miami content creators can attract more attention to their videos and improve their chances of appearing in Google’s video carousels.
Overall, by implementing these SEO tips, Miami content creators can optimize their video content for Google’s video carousels and increase their online presence, ultimately driving more traffic and engagement to their websites.