Revolutionizing the Way Consumers Interact with Products: The Transformative Power of Augmented Reality in Packaging
Imagine walking down the aisle of a grocery store, scanning the shelves for a new product to try. Suddenly, a package catches your eye with vibrant colors and a sleek design. But what if there was more to it than meets the eye? What if you could use your smartphone to unlock a whole new world of interactive experiences right from the product packaging itself? This is the power of augmented reality (AR) and its impact on product packaging and consumer engagement.
In this article, we will explore how augmented reality is revolutionizing the way brands connect with consumers through their packaging. We will delve into the various ways AR enhances product packaging, such as providing immersive product demonstrations, offering personalized content, and creating gamified experiences. Additionally, we will examine the benefits of AR for consumer engagement, including increased brand loyalty, improved customer experiences, and enhanced product understanding. Join us as we uncover the exciting possibilities that augmented reality brings to the world of product packaging and consumer engagement.
Key Takeaways:
1. Augmented reality (AR) is revolutionizing product packaging by enhancing consumer engagement and creating immersive experiences.
2. AR allows brands to bring their products to life through interactive elements, such as 3D animations, videos, and games, which captivate consumers and drive brand loyalty.
3. By incorporating AR into packaging, brands can provide valuable information about the product, including usage instructions, nutritional facts, and personalized recommendations, enhancing the overall consumer experience.
4. AR-enabled packaging bridges the gap between physical and digital worlds, enabling consumers to visualize products in their own environments before making a purchase, leading to more informed buying decisions.
5. The use of AR in product packaging not only enhances consumer engagement but also provides brands with valuable data and insights about consumer behavior, preferences, and purchasing patterns, enabling them to refine marketing strategies and improve product offerings.
Insight 1: Enhanced Consumer Experience and Engagement
Augmented Reality (AR) has revolutionized the way consumers interact with product packaging, enhancing their experience and engagement. By integrating AR technology into packaging design, brands can provide consumers with a unique and immersive experience that goes beyond the physical product.
AR allows consumers to use their smartphones or tablets to scan product packaging and unlock additional content, such as 3D models, videos, games, or interactive experiences. This interactive element not only captures consumers’ attention but also provides them with valuable information about the product, its features, and usage.
For example, a cosmetic brand can use AR to show customers how a particular shade of lipstick would look on their own face before making a purchase. This not only eliminates the need for physical swatches but also allows consumers to make more informed decisions, boosting their confidence in the product.
By offering a more engaging and interactive experience, AR-enabled packaging creates a strong emotional connection between the brand and the consumer. This connection can lead to increased brand loyalty, repeat purchases, and positive word-of-mouth recommendations.
Insight 2: Increased Product Differentiation and Shelf Appeal
In a crowded marketplace, product differentiation and shelf appeal are crucial for brands to stand out from the competition. Augmented Reality provides a unique opportunity for brands to create visually stunning and attention-grabbing packaging designs that captivate consumers’ interest.
AR allows brands to incorporate dynamic and interactive elements into their packaging, making it more visually appealing and memorable. For example, a food brand can use AR to bring their packaging to life by showcasing recipes, ingredient stories, or virtual cooking demonstrations. This not only adds value to the consumer but also differentiates the product from others on the shelf.
Furthermore, AR-enabled packaging can provide brands with a platform to tell their brand story and communicate their values effectively. By using AR to showcase behind-the-scenes footage, sustainability initiatives, or product sourcing information, brands can build trust and authenticity with consumers, ultimately influencing their purchasing decisions.
By leveraging AR technology, brands can create packaging that not only stands out on the shelf but also provides a memorable and engaging experience for consumers. This increased product differentiation can lead to higher sales, market share, and brand recognition.
Insight 3: Enhanced Consumer Education and Empowerment
Augmented Reality has the power to educate and empower consumers by providing them with valuable information and resources directly through product packaging. AR-enabled packaging can act as a virtual guide, helping consumers understand product usage, assembly, or troubleshooting.
For instance, a home appliance brand can use AR to provide step-by-step assembly instructions or interactive tutorials directly on the product packaging. This eliminates the need for bulky instruction manuals and empowers consumers to set up and use the product correctly, reducing the likelihood of returns or customer dissatisfaction.
AR-enabled packaging can also facilitate the communication of important safety information. Brands can use AR to display warning labels, demonstrate proper usage techniques, or provide real-time updates on product recalls or safety alerts. This ensures that consumers have access to critical information, promoting their safety and well-being.
By providing consumers with educational resources and empowering them to make informed decisions, AR-enabled packaging enhances the overall consumer experience. This leads to increased customer satisfaction, reduced support costs, and improved brand reputation.
The Rise of Augmented Reality in Consumer Engagement
Augmented reality (AR) has emerged as a powerful tool for enhancing consumer engagement and transforming product packaging. AR technology overlays digital content onto the real world, creating an immersive and interactive experience for consumers. This section explores the growing popularity of AR in consumer engagement and its impact on product packaging.
AR has gained traction in recent years due to advancements in technology and increased accessibility of smartphones and tablets. Brands are now leveraging AR to create unique and memorable experiences for their customers. By integrating AR into product packaging, brands can provide consumers with additional information, entertainment, and personalized interactions.
For example, makeup brands are using AR to allow customers to virtually try on different shades of lipstick or eyeshadow before making a purchase. This not only enhances the shopping experience but also reduces the risk of dissatisfaction and product returns. Similarly, furniture retailers are using AR to enable customers to visualize how a piece of furniture would look in their home, eliminating the need for guesswork and increasing purchase confidence.
Enhancing Product Packaging with AR
AR technology offers endless possibilities for enhancing product packaging and creating unique experiences. By scanning a product’s packaging with a smartphone or tablet, consumers can unlock a wealth of digital content, including 3D models, animations, videos, and interactive games. This section delves into the various ways AR can be integrated into product packaging.
One example of AR-enhanced packaging is the collaboration between Coca-Cola and Shazam. By scanning specially marked Coca-Cola cans, consumers could unlock exclusive content, such as music playlists and augmented reality experiences. This not only increased consumer engagement but also boosted brand loyalty and awareness.
Another example is the partnership between LEGO and Snapchat. LEGO introduced AR-enabled packaging that allowed users to see the completed model in 3D by scanning the box with the Snapchat app. This innovative approach not only showcased the product but also provided an interactive experience that appealed to both children and adults.
The Benefits of AR-Enabled Packaging
The integration of AR into product packaging offers numerous benefits for both brands and consumers. This section explores the advantages of AR-enabled packaging and its impact on consumer engagement and brand perception.
Firstly, AR-enabled packaging creates a sense of novelty and excitement, capturing consumers’ attention and making the product stand out on the shelves. This can significantly impact purchase decisions, especially in crowded markets where differentiation is crucial.
Secondly, AR-enabled packaging allows brands to provide consumers with additional information about the product, such as ingredients, usage instructions, and nutritional facts. This not only enhances transparency but also empowers consumers to make informed choices.
Furthermore, AR-enabled packaging can facilitate storytelling and brand narratives. By integrating AR into packaging, brands can transport consumers into immersive digital worlds that align with their brand identity and values. This emotional connection can foster brand loyalty and advocacy.
Challenges and Considerations in Implementing AR-Enabled Packaging
While AR-enabled packaging offers exciting opportunities, there are also challenges and considerations that brands need to address. This section explores the potential hurdles and provides insights on successfully implementing AR into product packaging.
One challenge is ensuring that the AR experience is seamless and user-friendly. Brands must invest in user experience design to create intuitive and engaging interactions that enhance, rather than detract from, the overall packaging experience. This includes considering factors such as loading times, device compatibility, and ease of use.
Another consideration is the cost and logistics of implementing AR-enabled packaging. Developing AR content, designing packaging, and coordinating with technology partners can be resource-intensive. Brands need to carefully evaluate the return on investment and consider scalability and sustainability.
Additionally, brands must also consider privacy and data security concerns. Collecting user data through AR-enabled packaging raises ethical questions that need to be addressed transparently. Brands should prioritize consumer trust and ensure that data collection is done with explicit consent and in compliance with relevant regulations.
Success Stories: Brands that Have Leveraged AR-Enabled Packaging
Several brands have successfully integrated AR into their product packaging, creating memorable experiences for consumers. This section highlights some notable success stories and the impact of AR on consumer engagement and brand perception.
One such success story is the collaboration between PepsiCo and Lay’s. Lay’s introduced AR-enabled packaging that allowed consumers to play an interactive soccer game by scanning the chip bag. This innovative approach not only increased consumer engagement but also generated buzz and social media sharing, amplifying brand reach.
Another success story is the partnership between Nivea and Inition. Nivea introduced AR-enabled packaging that allowed consumers to virtually try on sunscreens and see the level of UV protection on their skin. This not only educated consumers about the product but also reinforced Nivea’s commitment to sun protection and skincare.
The Future of AR in Product Packaging
AR technology is continually evolving, and its potential in product packaging is far from exhausted. This section explores the future possibilities of AR in product packaging and its impact on consumer engagement and brand experiences.
One future trend is the integration of AR with e-commerce platforms. Brands can leverage AR to enable virtual product try-on and visualization, bridging the gap between online and offline shopping experiences. This has the potential to revolutionize the way consumers shop for products and make purchase decisions.
Another future possibility is the gamification of product packaging through AR. Brands can create interactive games and challenges that encourage repeat purchases and foster brand loyalty. This gamified approach can turn product packaging into an ongoing source of entertainment and engagement.
In conclusion, augmented reality has the power to transform product packaging and consumer engagement. By integrating AR into packaging, brands can provide immersive and interactive experiences that captivate consumers, enhance brand perception, and drive purchase decisions. However, brands must carefully consider the challenges and invest in user experience design, privacy, and data security to ensure successful implementation. The future of AR in product packaging holds exciting possibilities that will continue to shape the way consumers interact with brands.
Case Study 1: Coca-Cola’s AR Holiday Packaging
Coca-Cola, one of the world’s most recognizable brands, utilized augmented reality (AR) to enhance consumer engagement during the holiday season. In 2017, the company introduced special AR-enabled packaging for its Coca-Cola Zero Sugar bottles.
By scanning the QR code on the packaging with a smartphone, consumers could unlock a unique AR experience. The AR app allowed users to interact with virtual Santa Claus characters, play games, and even take festive selfies with the virtual Santa. This innovative approach to packaging not only captured consumers’ attention but also created a memorable and interactive experience.
The impact of Coca-Cola’s AR holiday packaging was significant. The campaign generated over 1.7 million interactions and more than 150,000 downloads of the AR app. Consumers shared their experiences on social media, creating a buzz around the brand and increasing brand awareness during the holiday season.
Case Study 2: IKEA’s AR Catalog
IKEA, the Swedish furniture retailer, revolutionized the way consumers shop for furniture by introducing an augmented reality catalog. In 2013, IKEA launched an AR app that allowed users to virtually place furniture items from the catalog into their own homes using their smartphones or tablets.
With the AR catalog, consumers could visualize how IKEA furniture would look and fit in their living spaces without physically visiting a store. The app provided accurate measurements, color options, and even allowed users to virtually walk around the virtual furniture to get a better sense of the size and design.
The impact of IKEA’s AR catalog was remarkable. The app was downloaded over 8.5 million times, and it significantly increased online sales. According to IKEA, the app drove a 75% increase in online orders for products featured in the AR catalog. By leveraging AR technology in their packaging, IKEA enhanced the consumer shopping experience and boosted sales.
Case Study 3: L’Oreal’s Makeup Genius
L’Oreal, the global beauty brand, utilized augmented reality to transform the way consumers try and buy makeup products. In 2014, L’Oreal launched the Makeup Genius app, which allowed users to virtually try on different makeup products using their smartphones or tablets.
The app used facial recognition technology to map the user’s face and overlay virtual makeup products in real-time. Consumers could experiment with various shades of lipstick, eyeshadow, foundation, and more, without actually applying the products to their skin. The app also provided product information and allowed users to purchase the products directly from the app.
The impact of L’Oreal’s Makeup Genius app was significant. The app was downloaded over 20 million times and received rave reviews from consumers. It not only increased consumer engagement but also helped L’Oreal gather valuable data on consumer preferences and trends. The success of the app led L’Oreal to integrate AR technology into their product packaging, allowing consumers to try on makeup virtually before making a purchase.
These case studies demonstrate the transformative impact of augmented reality on product packaging and consumer engagement. By leveraging AR technology, brands like Coca-Cola, IKEA, and L’Oreal have created immersive and interactive experiences that capture consumers’ attention, increase brand awareness, and drive sales. As technology continues to advance, we can expect to see more innovative uses of augmented reality in product packaging, revolutionizing the way consumers interact with brands.
FAQs
1. What is augmented reality (AR) in the context of product packaging?
Augmented reality refers to the technology that overlays digital content onto the real world, enhancing the user’s perception and interaction with their surroundings. In the context of product packaging, AR allows consumers to use their smartphones or other devices to view additional information, animations, or interactive experiences related to a product.
2. How does augmented reality impact consumer engagement?
Augmented reality enhances consumer engagement by providing an interactive and immersive experience. It allows consumers to explore products in a more engaging way, view additional information, try virtual product demonstrations, and even make purchases directly from the AR experience. This level of interactivity increases consumer interest, involvement, and ultimately, brand loyalty.
3. What are the benefits of using augmented reality on product packaging?
There are several benefits of using augmented reality on product packaging, including:
- Increased consumer engagement and brand awareness
- Enhanced product visualization and understanding
- Opportunity for personalized and targeted marketing messages
- Ability to gather valuable consumer insights and data
- Improved customer satisfaction and loyalty
4. How can augmented reality be integrated into product packaging?
Augmented reality can be integrated into product packaging through the use of QR codes, special markers, or even through image recognition technology. When consumers scan or interact with these elements using their smartphones or AR-enabled devices, they can access the augmented reality experience associated with the product.
5. Are there any examples of successful augmented reality campaigns on product packaging?
Yes, there have been several successful augmented reality campaigns on product packaging. One notable example is the “Lay’s AR Experience” campaign, where Lay’s potato chip bags featured AR markers that allowed consumers to play interactive games and win prizes. Another example is the “Coca-Cola Magic” campaign, where Coca-Cola bottles triggered AR experiences that displayed animated characters and interactive content.
6. Is augmented reality accessible to all consumers?
While augmented reality technology is becoming increasingly accessible, it does require a compatible device, such as a smartphone or tablet, and an internet connection. However, as smartphones become more prevalent, the accessibility of augmented reality experiences is expanding to a wider audience.
7. Can augmented reality on product packaging be used for advertising purposes?
Absolutely. Augmented reality on product packaging provides a unique opportunity for advertising and marketing purposes. Brands can use AR to display targeted ads, promotional offers, and even link to e-commerce platforms for direct purchases. This allows brands to engage with consumers at the point of purchase and drive sales.
8. How does augmented reality impact the retail industry?
Augmented reality has a significant impact on the retail industry. It provides retailers with the ability to create immersive shopping experiences, showcase products in a virtual environment, and offer personalized recommendations. AR also reduces the need for physical shelf space, as virtual products can be displayed and interacted with digitally.
9. Are there any challenges or limitations to using augmented reality on product packaging?
While augmented reality has many benefits, there are some challenges and limitations to consider. These include the need for consumer education and awareness, the cost of implementing AR technology, and the potential for technical issues or compatibility problems with different devices and operating systems.
10. What does the future hold for augmented reality on product packaging?
The future of augmented reality on product packaging is promising. As technology continues to advance and become more affordable, we can expect to see even more innovative uses of AR in packaging. This may include personalized product recommendations, virtual try-on experiences, and seamless integration with e-commerce platforms.
Common Misconceptions about the Impact of Augmented Reality on Product Packaging and Consumer Engagement
Misconception 1: Augmented reality is just a passing trend
One common misconception about augmented reality (AR) is that it is simply a passing trend that will fade away over time. However, the reality is that AR has already made a significant impact on various industries, including product packaging and consumer engagement, and its influence is only expected to grow in the future.
AR technology allows consumers to interact with products in a whole new way, enhancing their overall experience and providing valuable information. By overlaying digital content onto physical objects, AR creates an immersive and interactive environment that captures consumers’ attention and engages them on a deeper level.
According to a report by Grand View Research, the global augmented reality market is expected to reach a value of $340.16 billion by 2028, with a compound annual growth rate (CAGR) of 43.8%. These numbers clearly indicate that AR is not just a passing trend but a transformative technology that is here to stay.
Misconception 2: Augmented reality is too expensive for small businesses
Another common misconception is that implementing augmented reality into product packaging and consumer engagement strategies is too expensive, making it inaccessible for small businesses. While it is true that AR technology used to be costly in the past, advancements in technology and increased market competition have significantly reduced the cost of implementation.
There are now various affordable AR solutions available that cater to different budgets and business sizes. For instance, some AR platforms offer subscription-based models, allowing businesses to pay a monthly fee rather than investing in expensive hardware or software development. Additionally, many AR applications can be accessed through smartphones, eliminating the need for costly specialized equipment.
Moreover, the return on investment (ROI) of implementing AR can outweigh the initial costs. By leveraging AR technology, businesses can enhance their brand image, increase consumer engagement, and ultimately boost sales. Studies have shown that AR experiences lead to higher conversion rates and increased customer satisfaction, making it a worthwhile investment for businesses of all sizes.
Misconception 3: Augmented reality is only suitable for certain industries
Some people believe that augmented reality is only suitable for certain industries, such as gaming or entertainment, and may not have a significant impact on product packaging and consumer engagement in other sectors. However, this is a misconception that fails to recognize the versatility of AR technology and its potential applications across various industries.
AR can be utilized in product packaging to provide consumers with valuable information about the product, such as ingredient details, usage instructions, or even virtual demonstrations. This not only enhances the consumer experience but also helps build trust and transparency between the brand and the consumer.
Furthermore, AR can be used to create interactive and personalized marketing campaigns, allowing businesses to engage with their target audience in a more meaningful way. For example, a cosmetic brand can use AR to enable customers to virtually try on different shades of makeup, helping them make informed purchase decisions.
AR also has the potential to revolutionize the e-commerce industry by bridging the gap between online and offline shopping experiences. By integrating AR into e-commerce platforms, consumers can visualize products in their own environment before making a purchase, reducing the likelihood of returns and increasing customer satisfaction.
Overall, augmented reality is a versatile technology that can be applied to various industries, including product packaging and consumer engagement. Its potential goes beyond entertainment and gaming, offering innovative solutions that enhance the overall consumer experience and drive business growth.
The Concept of Augmented Reality
Augmented Reality (AR) is a technology that combines the real world with virtual elements. It allows us to experience digital content in the physical world through the use of devices like smartphones, tablets, or smart glasses. With AR, we can overlay computer-generated images, videos, and 3D models onto our surroundings, enhancing our perception and interaction with the real world.
For example, imagine you are shopping for a new piece of furniture. Instead of just looking at a picture in a catalog or website, AR can show you how that furniture would look in your own living room. By pointing your smartphone at the empty space, you can see a virtual representation of the furniture, allowing you to visualize its size, color, and style in the context of your home.
AR’s Impact on Product Packaging
Augmented Reality is revolutionizing product packaging by transforming it into an interactive and engaging experience. Traditionally, packaging has been a static element that serves to protect and identify products. However, with AR, packaging becomes a gateway to a whole new world of information and entertainment.
Imagine picking up a cereal box from the supermarket shelf. By scanning the packaging with your smartphone, you can unlock a virtual game that takes place on your kitchen counter. As you pour the cereal into a bowl, animated characters come to life and interact with you, making breakfast a fun and immersive experience. This not only captures your attention but also creates a memorable connection with the brand.
AR can also provide additional product information through interactive overlays. For example, scanning a bottle of sunscreen can display a 3D model of the human skin, showing how the product protects against harmful UV rays. This visual representation helps consumers understand the benefits of the product in a more engaging and memorable way than just reading text on the packaging.
Enhancing Consumer Engagement
Augmented Reality has the power to transform the way consumers engage with brands and products. By creating interactive and personalized experiences, AR bridges the gap between the physical and digital worlds, fostering a deeper connection between consumers and the products they buy.
One way AR enhances consumer engagement is by providing virtual try-on experiences. For example, when shopping for clothes online, AR allows you to see how a garment would look on your own body without physically trying it on. By overlaying a virtual representation of the clothing item onto your image captured by the camera, you can see how it fits, moves, and matches your style before making a purchase decision.
AR also enables consumers to participate in immersive storytelling experiences. Imagine buying a box of cookies and scanning the packaging to unlock a virtual tour of the bakery where they are made. You can virtually walk through the kitchen, watch the cookies being baked, and even interact with the bakers through virtual characters. This not only educates consumers about the product’s origin but also creates an emotional connection and a sense of involvement with the brand.
Furthermore, AR can facilitate social sharing and user-generated content. By incorporating AR features into product packaging, brands can encourage consumers to capture and share their augmented experiences on social media. This user-generated content not only promotes the brand but also creates a community of engaged consumers who can interact and inspire each other.
1. Stay Updated on Augmented Reality (AR) Technology
As AR technology continues to evolve rapidly, it is crucial to stay updated on the latest advancements. Follow industry news, attend conferences, and join online communities to keep yourself informed about the latest trends and developments in AR. This will help you better understand how AR can be applied to product packaging and consumer engagement.
2. Research Successful AR Campaigns
Take the time to research successful AR campaigns that have been implemented by companies in various industries. Analyze what made those campaigns effective and how they engaged consumers. By studying these examples, you can gain valuable insights and ideas for your own AR initiatives.
3. Identify Opportunities for AR Integration
Look for opportunities where AR can enhance consumer engagement with product packaging. Consider how AR can provide additional information, create interactive experiences, or offer exclusive content. Identify areas where AR can add value and make the consumer experience more memorable and enjoyable.
4. Collaborate with AR Experts
Collaborating with AR experts can significantly enhance your understanding and implementation of AR technology. Seek out partnerships with AR developers, designers, and marketers who have experience in creating engaging AR experiences. Their expertise will ensure that your AR initiatives are well-executed and impactful.
5. Test and Iterate
When implementing AR in product packaging and consumer engagement, it is essential to test and iterate your ideas. Conduct user testing to gather feedback and insights from consumers. Use this feedback to refine your AR experiences and make them more user-friendly and engaging.
6. Integrate AR into Marketing Strategies
AR should not be seen as a standalone tool but rather as an integral part of your marketing strategies. Integrate AR experiences into your overall marketing campaigns to create a cohesive and immersive brand experience. Align your AR initiatives with your brand identity and messaging to strengthen brand awareness and recall.
7. Consider User Accessibility
When designing AR experiences, consider user accessibility. Ensure that your AR content is accessible to a wide range of users, including those with disabilities. Provide alternative options for users who may not have access to AR-enabled devices or who prefer traditional packaging experiences.
8. Leverage Social Media Platforms
Social media platforms offer a powerful channel for sharing AR experiences with a broader audience. Leverage platforms like Instagram, Snapchat, or Facebook to showcase your AR initiatives and encourage users to engage with your brand. Create shareable AR content that can go viral and generate buzz around your products.
9. Measure and Analyze Performance
Implement tracking and analytics tools to measure the performance of your AR initiatives. Monitor metrics such as user engagement, conversion rates, and social media mentions to assess the effectiveness of your AR campaigns. Use these insights to optimize your AR experiences and maximize their impact.
10. Stay Creative and Innovative
Finally, don’t be afraid to think outside the box and experiment with new ideas. AR technology offers endless possibilities, so embrace creativity and innovation in your AR initiatives. Continuously explore new ways to engage consumers and create memorable experiences that set your brand apart.
Conclusion
Augmented reality (AR) has emerged as a powerful tool for enhancing product packaging and consumer engagement. Through the integration of digital content and real-world experiences, AR technology has the potential to revolutionize the way consumers interact with products and brands. This article has explored the various ways in which AR is impacting product packaging and consumer engagement, highlighting its ability to provide immersive experiences, deliver personalized content, and facilitate interactive storytelling.
One key insight is that AR allows brands to create unique and memorable experiences for consumers. By overlaying digital content onto physical packaging, AR brings products to life, enabling consumers to visualize and interact with them in ways that were previously unimaginable. This not only enhances the overall brand experience but also provides valuable information and entertainment to consumers, fostering a deeper connection and increasing brand loyalty.
Another important point is that AR enables brands to deliver personalized content to consumers, tailoring their messaging and offers based on individual preferences and needs. This level of customization not only enhances the consumer experience but also increases the likelihood of conversion and repeat purchases. Additionally, AR can facilitate interactive storytelling, allowing brands to tell their story in a more engaging and interactive manner, capturing the attention and interest of consumers.
The impact of augmented reality on product packaging and consumer engagement is undeniable. As technology continues to advance, we can expect to see even more innovative uses of AR in the packaging industry. Brands that embrace this technology and leverage its capabilities are likely to gain a competitive edge in the marketplace, as they provide consumers with unique and immersive experiences that go beyond traditional packaging. The future of product packaging is undoubtedly intertwined with augmented reality, and it’s up to brands to seize the opportunities it presents.