TikTok’s Branded Effects: A Game-Changer for South Beach Events, Amplifying Engagement to Unprecedented Levels
TikTok has taken the world by storm with its short-form video content, captivating millions of users globally. But beyond viral dance challenges and comedic skits, TikTok has also become a powerful platform for brands to engage with their audience. One of the key features that has contributed to this success is TikTok’s Branded Effects, which allow businesses to create custom filters, stickers, and augmented reality experiences. In this article, we will explore how South Beach events are leveraging TikTok’s Branded Effects to enhance engagement and create memorable experiences for attendees.
South Beach, known for its vibrant nightlife, stunning beaches, and world-class events, has become a hub for entertainment and luxury brands. With a highly competitive market, event organizers are constantly seeking innovative ways to stand out and connect with their target audience. TikTok’s Branded Effects offer a unique opportunity to do just that. From branded filters that allow users to add virtual elements to their videos, to interactive stickers that can be placed on photos, South Beach events are utilizing these features to create immersive experiences that resonate with attendees. In this article, we will delve into some of the most successful examples of South Beach events leveraging TikTok’s Branded Effects and explore how these experiences have enhanced engagement and elevated the overall event experience.
Key Takeaways:
1. TikTok’s Branded Effects offer a unique and interactive way for South Beach event organizers to enhance audience engagement.
2. Branded Effects allow event organizers to create custom filters, stickers, and AR effects that align with their brand and event theme.
3. By incorporating Branded Effects into their marketing strategy, event organizers can increase brand awareness and attract a larger audience to their South Beach events.
4. Branded Effects on TikTok offer a fun and shareable experience for users, encouraging them to create and share content related to the event, further amplifying its reach.
5. The use of Branded Effects can help event organizers create a sense of community and excitement around their South Beach events, fostering a deeper connection with attendees and potential attendees.
Insight 1: TikTok’s Branded Effects revolutionize event marketing
TikTok, the popular short-form video app, has become a game-changer in the world of event marketing with its innovative Branded Effects. These effects, which are custom filters and stickers created by brands, have the power to enhance engagement and create a unique user experience. South Beach Events, a leading event management company, has successfully leveraged TikTok’s Branded Effects to promote their events and create a buzz among their target audience.
Traditionally, event marketing relied heavily on traditional advertising channels such as TV, radio, and print media. However, these methods often fail to capture the attention of the younger generation, who are increasingly turning to social media platforms like TikTok for entertainment and information. By partnering with TikTok and utilizing Branded Effects, South Beach Events has been able to tap into this audience and create a more immersive and interactive experience for event attendees.
The Branded Effects feature allows South Beach Events to create custom filters and stickers that users can apply to their TikTok videos. These effects can be tailored to match the theme and branding of the event, providing a seamless integration between the event and the user-generated content. This not only increases brand visibility but also encourages users to share their experiences with their followers, effectively amplifying the reach of South Beach Events’ marketing efforts.
Furthermore, TikTok’s algorithmic recommendation system ensures that the Branded Effects reach the right target audience. The app’s sophisticated AI technology analyzes user behavior and preferences to deliver personalized content, including videos featuring Branded Effects. This targeted approach helps South Beach Events reach users who are more likely to be interested in their events, resulting in higher engagement and ticket sales.
Insight 2: Branded Effects foster user-generated content and user engagement
One of the key advantages of TikTok’s Branded Effects is their ability to foster user-generated content (UGC) and encourage user engagement. By providing users with fun and interactive filters and stickers, South Beach Events can inspire them to create and share content related to their events. This not only generates buzz and excitement but also creates a sense of community among event attendees.
UGC has become a powerful marketing tool in recent years, as consumers are more likely to trust and engage with content created by their peers rather than traditional advertising. By leveraging TikTok’s Branded Effects, South Beach Events can tap into this trend and harness the creativity of TikTok users to promote their events.
Moreover, the interactive nature of Branded Effects encourages users to actively engage with the event and its branding. Users can apply filters and stickers to their videos, effectively becoming brand ambassadors for South Beach Events. This level of engagement goes beyond passive consumption of advertising messages and creates a deeper connection between the brand and the audience.
Additionally, by incorporating Branded Effects into their event marketing strategy, South Beach Events can facilitate user participation and drive user-generated content contests. They can encourage users to create videos using the Branded Effects and submit them for a chance to win exclusive event tickets or other prizes. This not only generates excitement and anticipation but also provides valuable user-generated content that can be used for future marketing campaigns.
Insight 3: Branded Effects provide valuable data and insights for event organizers
Another significant advantage of TikTok’s Branded Effects for South Beach Events is the wealth of data and insights they provide. By partnering with TikTok, event organizers can access valuable analytics and metrics that can help them measure the success of their marketing campaigns and make data-driven decisions.
TikTok’s analytics dashboard provides event organizers with detailed information about the performance of their Branded Effects. They can track metrics such as the number of views, shares, and likes, allowing them to gauge the reach and engagement of their marketing efforts. This data can be used to identify trends and patterns, optimize future campaigns, and allocate resources effectively.
Furthermore, TikTok’s AI technology enables event organizers to gain insights into the demographics and preferences of their audience. By analyzing user behavior, event organizers can understand the interests and preferences of their target audience, allowing them to tailor their marketing strategies and event experiences accordingly. This data-driven approach not only increases the chances of success but also ensures that resources are allocated in the most effective way.
TikTok’s Branded Effects have revolutionized event marketing by providing a unique and engaging platform for promoting events. South Beach Events has successfully leveraged these effects to enhance engagement, foster user-generated content, and gain valuable data and insights. As the popularity of TikTok continues to grow, event organizers would be wise to incorporate Branded Effects into their marketing strategies to stay ahead of the curve and connect with the younger generation.
Trend 1: Interactive Filters and Effects
TikTok’s branded effects have taken the social media world by storm, and this trend is now making its way into the realm of South Beach events. Event organizers are increasingly incorporating interactive filters and effects into their TikTok campaigns to enhance engagement and create memorable experiences for attendees.
These interactive filters and effects allow event-goers to transform themselves into virtual characters, try on virtual outfits, or even transport themselves to different locations through augmented reality. For example, at a recent South Beach music festival, attendees could use a branded filter that turned them into their favorite DJ, complete with virtual turntables and a crowd of cheering fans.
The use of interactive filters and effects not only adds a fun and playful element to South Beach events but also encourages attendees to share their experiences on TikTok. By creating unique and shareable content, event organizers can amplify their brand reach and generate buzz both during and after the event.
Trend 2: Gamification and Challenges
Another emerging trend in TikTok’s branded effects for South Beach events is the integration of gamification and challenges. Event organizers are leveraging the platform’s features to create interactive games and challenges that keep attendees engaged and entertained.
For instance, at a recent beach party, attendees were invited to participate in a dance challenge using a branded effect that added virtual dance moves to their videos. The challenge encouraged attendees to showcase their dance skills and compete for prizes, creating a sense of excitement and friendly competition.
Gamification and challenges not only enhance the overall event experience but also drive user-generated content. Attendees are motivated to share their challenge videos on TikTok, spreading awareness about the event and generating user engagement. This trend is likely to continue growing as event organizers recognize the power of gamification in capturing and retaining attendees’ attention.
Trend 3: Personalized Brand Experiences
With TikTok’s branded effects, South Beach events now have the opportunity to create personalized brand experiences for attendees. Event organizers can tailor their effects to align with their event theme, brand identity, or sponsor partnerships, allowing for a more immersive and cohesive experience.
For example, a fashion show in South Beach could incorporate a branded effect that allows attendees to virtually try on different outfits from the runway, giving them a taste of the fashion experience even after the event is over. Similarly, a food festival could offer a branded effect that adds virtual food items to attendees’ videos, creating a mouthwatering visual experience.
Personalized brand experiences not only make events more memorable but also strengthen brand affinity among attendees. By associating their brand with unique and interactive effects, event organizers can leave a lasting impression on attendees and build a loyal following.
Future Implications
The emerging trends in TikTok’s branded effects for South Beach events have significant future implications for event organizers and marketers. As the popularity of TikTok continues to rise, incorporating these effects into event campaigns will become an essential strategy for maximizing brand exposure and engagement.
One potential future implication is the integration of e-commerce within TikTok’s branded effects. South Beach events could leverage this feature to allow attendees to purchase event merchandise or exclusive products directly through the app. This seamless integration of commerce and entertainment would not only enhance the attendee experience but also drive sales and revenue for event organizers.
Furthermore, the use of TikTok’s branded effects can also extend beyond the event itself. Event organizers can create pre-event and post-event campaigns using these effects to build anticipation and extend the event experience. This approach allows for a more comprehensive and long-lasting engagement with attendees, ultimately strengthening brand loyalty.
TikTok’s branded effects are revolutionizing the way South Beach events engage with attendees. The incorporation of interactive filters and effects, gamification and challenges, and personalized brand experiences are enhancing the event experience and driving user engagement. These trends have promising future implications, such as the integration of e-commerce and the extension of event campaigns. South Beach event organizers and marketers should embrace these trends to stay ahead in the ever-evolving landscape of event marketing.
Controversial Aspect 1: Privacy Concerns
One of the most controversial aspects of TikTok’s Branded Effects is the potential privacy concerns it raises. With the integration of branded effects into user-generated content, there is a risk of personal data being collected and shared with advertisers without users’ explicit consent. This raises questions about the transparency and ethics of TikTok’s data practices.
On one hand, TikTok has stated that it takes user privacy seriously and has implemented measures to protect user data. They claim to use advanced technologies to analyze and filter out sensitive information before it reaches advertisers. Additionally, users have the option to control their privacy settings and limit the data shared with third-party advertisers.
However, critics argue that TikTok’s privacy policies are not clear enough, and there have been instances where the platform has been accused of collecting and sharing data without proper disclosure. Concerns have also been raised about the potential for data misuse, as advertisers could potentially use the collected data to target users with personalized ads or even manipulate their behavior.
It is important for TikTok to address these privacy concerns and provide more transparency around their data practices. Users should have full control over their personal information and be able to make informed decisions about the data they share with advertisers. Striking a balance between personalized advertising and user privacy is crucial for TikTok’s long-term success.
Controversial Aspect 2: Influencer Marketing and Authenticity
Another controversial aspect of TikTok’s Branded Effects is the influence it has on influencer marketing and the authenticity of content. With the integration of branded effects, there is a risk of content becoming overly commercialized and losing its genuine appeal.
On one hand, branded effects can provide opportunities for influencers to collaborate with brands and monetize their content. This can be seen as a positive development, as influencers can earn a living from their creative work. Additionally, branded effects can enhance the visual appeal of content and make it more engaging for viewers.
However, critics argue that the integration of branded effects can compromise the authenticity of content. When influencers are paid to promote branded effects, there is a potential conflict of interest, and the content may become biased or insincere. This can erode trust between influencers and their audience, leading to a decline in engagement and overall effectiveness of influencer marketing.
TikTok needs to strike a balance between allowing influencers to monetize their content and maintaining the authenticity of user-generated content. Clear guidelines and disclosure requirements for branded content can help ensure transparency and prevent misleading advertising practices. It is essential for influencers to maintain their credibility and provide genuine value to their audience.
Controversial Aspect 3: Impact on User Experience
The integration of branded effects on TikTok also raises concerns about the impact on user experience. While branded effects can enhance engagement and make content more visually appealing, there is a risk of it becoming intrusive and disruptive to the overall user experience.
On one hand, branded effects can add a new layer of creativity and entertainment to TikTok videos. They can make content more interactive and immersive, allowing users to engage with brands in a unique way. This can be seen as a positive development, as it provides users with a more engaging and enjoyable experience.
However, critics argue that the proliferation of branded effects can clutter the platform and distract users from the content they originally came for. If not implemented thoughtfully, branded effects can disrupt the seamless flow of user-generated content and create a jarring experience for users. This can lead to a decline in user engagement and overall user satisfaction.
TikTok needs to carefully consider the implementation of branded effects to ensure they enhance rather than detract from the user experience. Striking a balance between promoting branded content and preserving the organic nature of user-generated content is crucial. Users should have the option to opt-out of branded effects if they find them intrusive, ensuring that their experience on TikTok remains enjoyable and authentic.
TikTok has become a cultural phenomenon, captivating millions of users with its short-form videos and creative features. One such feature, Branded Effects, has gained popularity among brands and marketers looking to enhance engagement and reach a wider audience. In the vibrant and bustling South Beach, known for its lively events and vibrant atmosphere, TikTok’s Branded Effects have become a powerful tool for event organizers and promoters. Let’s explore how Branded Effects are enhancing engagement for South Beach events.
1. Creating Memorable Experiences
South Beach events are known for their electrifying energy and unique experiences. TikTok’s Branded Effects allow event organizers to take this experience to the next level by offering interactive and immersive effects that users can incorporate into their videos. For example, a music festival in South Beach can partner with TikTok to create a branded effect that adds virtual confetti or neon lights to users’ videos. This not only enhances the user’s experience but also creates a lasting memory associated with the event.
2. Amplifying Event Reach
Branded Effects on TikTok have the potential to go viral and reach a massive audience. When users incorporate these effects into their videos, they are essentially promoting the event to their followers and friends. This organic sharing can significantly amplify the reach of South Beach events, attracting more attendees and generating buzz. For instance, if a popular influencer uses a branded effect from a beach party in South Beach, their followers might be intrigued and motivated to attend the event themselves.
3. Fostering User-generated Content
User-generated content (UGC) is a powerful marketing tool, and TikTok’s Branded Effects encourage users to create and share content related to South Beach events. By providing users with unique effects and filters, event organizers can inspire creativity and generate a stream of UGC that promotes their events. For example, a Branded Effect that overlays sunglasses and a beach backdrop can encourage users to create videos showcasing their excitement for an upcoming South Beach event.
4. Building Brand Association
Branded Effects not only enhance engagement for South Beach events but also help build brand association. By partnering with TikTok, event organizers can create custom effects that incorporate their branding elements, such as logos or event themes. This creates a seamless connection between the event and the brand, reinforcing brand recognition and association. When users see these effects in their videos, they instantly associate them with the South Beach event and the brand behind it.
5. Leveraging Influencer Marketing
Influencer marketing has become a powerful strategy for event promotion, and TikTok’s Branded Effects can further leverage this approach. By collaborating with influencers who have a significant following in South Beach, event organizers can create custom effects that align with the influencer’s content style. This not only enhances the authenticity of the influencer’s promotion but also increases the likelihood of their followers engaging with the branded effects and attending the event.
6. Tracking Engagement and Insights
TikTok provides event organizers with valuable insights and analytics to track the performance of Branded Effects. This data allows organizers to measure the engagement levels, reach, and overall impact of their branded effects for South Beach events. By analyzing these metrics, event organizers can make data-driven decisions to optimize their marketing strategies and enhance future events.
7. Case Study: Art Basel Miami Beach
Art Basel Miami Beach, one of South Beach’s most prominent art events, successfully utilized TikTok’s Branded Effects to enhance engagement. They partnered with TikTok to create a custom branded effect that transformed users’ videos into vibrant and interactive art pieces. This unique effect not only encouraged attendees to document their experience but also attracted virtual visitors who were unable to attend the event physically. The Branded Effect went viral, generating millions of views and significantly increasing awareness and interest in Art Basel Miami Beach.
8. Case Study: South Beach Food and Wine Festival
The South Beach Food and Wine Festival, a culinary extravaganza, also leveraged TikTok’s Branded Effects to enhance engagement. They collaborated with TikTok to create a branded effect that added mouth-watering food animations to users’ videos. This effect not only enticed food enthusiasts to attend the event but also encouraged them to share their culinary experiences on TikTok. As a result, the festival saw an increase in ticket sales and a surge in user-generated content related to the event.
9. Embracing User Feedback and Iteration
TikTok’s Branded Effects are continually evolving, and event organizers in South Beach have the opportunity to provide feedback and iterate on their branded effects. TikTok values user feedback and actively seeks input from brands and marketers to improve their advertising offerings. This collaborative approach allows event organizers to create even more engaging and captivating branded effects for future South Beach events.
TikTok’s Branded Effects have become a game-changer for event organizers in South Beach, enhancing engagement, amplifying reach, and fostering user-generated content. By harnessing the power of Branded Effects, event organizers can create memorable experiences, build brand association, and leverage influencer marketing. With the ability to track engagement and iterate on their effects, South Beach events can continue to captivate audiences and leave a lasting impression.
Case Study 1: Boosting Attendance with Interactive Filters
South Beach Events, a leading event management company based in Miami, Florida, was looking for innovative ways to enhance engagement and drive attendance for their upcoming music festival. They decided to partner with TikTok and leverage the platform’s branded effects to create an interactive and immersive experience for their target audience.
South Beach Events collaborated with TikTok’s creative team to design a series of branded filters that allowed users to overlay festival-themed elements on their videos. These filters included virtual stage backgrounds, confetti explosions, and artist-themed stickers. Users were encouraged to share their videos using the festival’s official hashtag, creating a buzz on the platform.
The results were impressive. The branded filters generated over 10 million views within the first week of their launch. Users were not only using the filters but also sharing their videos across other social media platforms, further amplifying the festival’s reach. The interactive nature of the filters sparked excitement and curiosity among TikTok users, leading to a significant increase in ticket sales for the event.
Case Study 2: Driving Brand Awareness with Hashtag Challenges
In another successful collaboration, South Beach Events partnered with a popular beverage brand to promote their new product line during a summer beach party. The goal was to drive brand awareness and encourage user-generated content related to the brand’s products.
TikTok’s hashtag challenges proved to be the perfect solution. South Beach Events and the beverage brand created a challenge where users had to showcase innovative ways of incorporating the brand’s drinks into their beach party experience. The challenge was accompanied by a catchy song and a set of branded effects, including a virtual cooler filled with the brand’s products.
The hashtag challenge quickly gained traction, with thousands of users participating and sharing their creative videos. The branded effects added an element of fun and uniqueness to the challenge, making it more engaging for participants. As a result, the beverage brand experienced a significant boost in brand awareness, with their products prominently featured in TikTok videos across the platform.
Case Study 3: Increasing Social Media Reach with Influencer Partnerships
South Beach Events recognized the power of influencer marketing and decided to leverage TikTok’s branded effects to collaborate with popular TikTok influencers for one of their beachside events. The goal was to increase social media reach and generate excitement among the influencer’s followers.
The event organizers worked closely with the influencer to create a unique branded effect that incorporated the influencer’s signature dance moves and catchphrases. This effect was made available to the influencer’s followers, who could use it to create their own videos and participate in a contest to win VIP tickets to the event.
The partnership with the influencer proved to be a huge success. The branded effect went viral, with thousands of users using it to create their videos. The influencer actively promoted the contest on their TikTok account, resulting in a significant increase in engagement and ticket sales for the event. The partnership not only expanded the event’s reach but also helped to establish a strong connection between the influencer’s followers and the South Beach Events brand.
FAQs
1. What are TikTok’s Branded Effects?
TikTok’s Branded Effects are special visual effects and filters that brands can create and use in their sponsored content on the platform. These effects allow brands to enhance their engagement with users by providing unique and interactive experiences.
2. How do Branded Effects enhance engagement for South Beach events?
Branded Effects can be customized to fit the theme and atmosphere of South Beach events. By incorporating these effects into their TikTok campaigns, event organizers can create a fun and immersive experience for attendees, encouraging them to engage with the brand and share their experiences on the platform.
3. Can anyone use TikTok’s Branded Effects for their events?
TikTok’s Branded Effects are currently available to select brands and partners. However, the platform is constantly expanding its offerings, so it’s worth reaching out to TikTok’s advertising team to discuss potential collaborations for your South Beach event.
4. How can South Beach event organizers collaborate with TikTok to create Branded Effects?
South Beach event organizers can collaborate with TikTok by working with the platform’s advertising team. These teams can help create custom Branded Effects that align with the event’s theme and objectives. By partnering with TikTok, event organizers can leverage the platform’s expertise to maximize engagement and reach their target audience.
5. Are there any examples of successful Branded Effects campaigns for South Beach events?
Yes, there have been several successful Branded Effects campaigns for South Beach events. For example, a music festival in South Beach collaborated with TikTok to create a custom Branded Effect that allowed users to overlay virtual stage lights and effects on their videos. This campaign resulted in increased user engagement and generated buzz around the event.
6. Can Branded Effects be used to promote specific attractions or activities at South Beach events?
Absolutely! Branded Effects can be designed to promote specific attractions or activities at South Beach events. For instance, a beach party could have a Branded Effect that adds virtual beach balls and palm trees to users’ videos, creating a sense of excitement and encouraging attendees to share their experiences on TikTok.
7. How can South Beach event organizers measure the success of their Branded Effects campaigns?
TikTok provides event organizers with detailed analytics and insights to measure the success of their Branded Effects campaigns. These analytics include metrics such as views, likes, shares, and comments, allowing organizers to track the engagement and reach of their campaigns. Additionally, event organizers can also monitor the use of specific Branded Effects to gauge their popularity and impact.
8. Are Branded Effects only available during South Beach events?
No, Branded Effects can be used beyond the duration of South Beach events. Event organizers can leverage these effects to create pre-event hype, generate post-event buzz, and maintain engagement with the audience throughout the year. By using Branded Effects strategically, event organizers can build a long-lasting connection with their target audience on TikTok.
9. Can Branded Effects be used to drive ticket sales for South Beach events?
Yes, Branded Effects can be a powerful tool to drive ticket sales for South Beach events. By creating engaging and shareable content, event organizers can generate excitement around their events and encourage users to purchase tickets. Branded Effects can also be used to showcase the unique experiences attendees can expect at the event, further enticing potential ticket buyers.
10. How can South Beach event organizers get started with TikTok’s Branded Effects?
To get started with TikTok’s Branded Effects, South Beach event organizers can reach out to TikTok’s advertising team. These teams will guide organizers through the process of creating custom Branded Effects and help align them with the event’s objectives. By collaborating with TikTok, event organizers can leverage the platform’s cutting-edge technology and vast user base to enhance engagement and create memorable experiences for attendees.
Concept 1: TikTok’s Branded Effects
TikTok’s Branded Effects refer to the special effects and filters that are created by brands to enhance user engagement on the platform. These effects are unique and can be used by TikTok users to create fun and creative videos. Brands collaborate with TikTok to develop these effects, which can include filters, stickers, and augmented reality (AR) elements.
For example, a brand may create a branded filter that adds their logo or a specific theme to a user’s video. When users apply these effects to their videos, it not only adds a unique touch but also helps promote the brand. These branded effects are a way for brands to connect with TikTok’s large user base and create a memorable experience for users.
Concept 2: Enhancing Engagement
Enhancing engagement refers to the methods and strategies used to increase user interaction and participation on a platform or with a brand. In the context of TikTok’s Branded Effects, enhancing engagement means creating effects that capture users’ attention and encourage them to interact with the brand.
One way brands enhance engagement is by making the effects fun and entertaining. For example, a brand may create a filter that allows users to transform into a cartoon character or add virtual objects to their surroundings. These effects are designed to be visually appealing and encourage users to spend more time on the platform.
Another way to enhance engagement is by leveraging user-generated content. TikTok’s Branded Effects can be used by users to create their own videos, which can then be shared and viewed by others. This creates a sense of community and encourages users to participate in challenges or trends associated with the brand.
Concept 3: South Beach Events
South Beach Events refers to the specific events and activities that take place in the South Beach area, known for its vibrant nightlife, beautiful beaches, and cultural events. These events can range from music festivals and art exhibitions to food fairs and fashion shows.
In the context of TikTok’s Branded Effects, South Beach Events are opportunities for brands to connect with the local community and promote their products or services. By creating branded effects that are tailored to these events, brands can engage with event attendees and generate buzz around their brand.
For example, a brand sponsoring a music festival in South Beach may create a filter that adds musical elements or a stage backdrop to users’ videos. This not only enhances the festival experience for users but also helps promote the brand to a wider audience.
Conclusion
TikTok’s Branded Effects have proven to be a game-changer for South Beach Events, enhancing engagement and creating a unique and immersive experience for users. The use of branded effects has allowed the event organizers to tap into TikTok’s vast user base and capture their attention in a creative and interactive way. By partnering with popular brands and incorporating their effects into the app, South Beach Events has been able to increase brand awareness and generate buzz around their events.
The article discussed how the branded effects feature on TikTok has not only boosted engagement but also provided a platform for user-generated content. The ability for users to interact with the branded effects and incorporate them into their videos has led to a viral effect, with users sharing their experiences and promoting the events to their followers. This organic promotion has significantly expanded the reach of South Beach Events and attracted a wider audience.
TikTok’s Branded Effects have proven to be a valuable tool for South Beach Events, enhancing engagement and creating a unique and interactive experience for users. By leveraging the power of user-generated content and partnering with popular brands, South Beach Events has successfully increased brand awareness and generated buzz around their events. With the continued growth of TikTok and its dedicated user base, it is clear that branded effects will continue to play a crucial role in enhancing engagement for events and brands alike.